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Evolution of public broadcasting: TeleJurnal’s viewership trends and strategic implications for business sustainability Cover

Evolution of public broadcasting: TeleJurnal’s viewership trends and strategic implications for business sustainability

Management & Marketing
Volume 20 (2025): Issue 2 (June 2025)
By: ,   and    
Open Access
|Jun 2025
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DOI: https://doi.org/10.2478/mmcks-2025-0008 | Journal eISSN: 2069-8887 (formerly 1842-0206) | Journal ISSN: 1842-0206
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Language: English
Page range: 1 - 10
Submitted on: Mar 10, 2025
Accepted on: Jun 16, 2025
Published on: Jun 26, 2025
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Keywords:
Public television,
Audience retention,
Predictive modeling,
TeleJurnal,
TVR,
Competitive advantage,
Digital transformation
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2025 Ramona Săseanu, Ruxandra Stanomir, Andreea-Alexandra Bădulescu, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 20 (2025): Issue 2 (June 2025)
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