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The impact of social media marketing efforts on buying intentions within the brewing sector Cover

The impact of social media marketing efforts on buying intentions within the brewing sector

Management & Marketing
Volume 19 (2024): Issue 4 (December 2024)
By: Ana Lima,  Marco Cruz and  Jorge Pacheco  
Open Access
|Jan 2025
Authors

Authors

Ana Lima

analima@iscap.ipp.pt

ISCAP, Polytechnique of Porto, Porto, Portugal

Marco Cruz

ISCAP, Polytechnique of Porto, Porto, Portugal

Jorge Pacheco

ISCAP, Polytechnique of Porto, Porto, Portugal
DOI: https://doi.org/10.2478/mmcks-2024-0028 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 618 - 643
Published on: Jan 11, 2025
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Social Media Marketing Activities,
Instagram,
e-wow,
Buying intention,
Brewing sector
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2025 Ana Lima, Marco Cruz, Jorge Pacheco, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.

Volume 19 (2024): Issue 4 (December 2024)
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