The impact of social media marketing efforts on buying intentions within the brewing sector Cover

The impact of social media marketing efforts on buying intentions within the brewing sector

Management & Marketing

Volume 19 (2024): Issue 4 (December 2024)

By:

Ana Lima, Marco Cruz and Jorge Pacheco

Open Access

|Jan 2025

Authors

Ana Lima

analima@iscap.ipp.pt

ISCAP, Polytechnique of Porto, Porto, Portugal

Marco Cruz

ISCAP, Polytechnique of Porto, Porto, Portugal

Jorge Pacheco

ISCAP, Polytechnique of Porto, Porto, Portugal

DOI: https://doi.org/10.2478/mmcks-2024-0028 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206

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Language: English

Page range: 618 - 643

Published on: Jan 11, 2025

Published by: Society for Business Excellence

In partnership with: Paradigm Publishing Services

Publication frequency: 4 times per year

Keywords:

Social Media Marketing Activities,

Buying intention,

Related subjects:

Business and economics,

Business management,

Management, organization, corporate governance,

Marketing, sales, customer relations,

Business development, change management, cooperation,

Entrepreneurship

© 2025 Ana Lima, Marco Cruz, Jorge Pacheco, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.

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