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Understanding sustainable purchasing behavior in Romania: Drivers, barriers, and environmental participation Cover

Understanding sustainable purchasing behavior in Romania: Drivers, barriers, and environmental participation

Management & Marketing
Volume 19 (2024): Issue 2 (June 2024)
By: Cristina-Andreea Nicolae  
Open Access
|Jul 2024

Authors

Cristina-Andreea Nicolae

cristina.nicolae@mk.ase.ro

Bucharest University of Economic Studies, Bucharest, Romania
DOI: https://doi.org/10.2478/mmcks-2024-0016 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 362 - 381
Published on: Jul 13, 2024
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
sustainable purchasing behavior,
green consumer profile,
ecological awareness,
green marketing,
organic products
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Marketing, sales, customer relations,
Business development, change management, cooperation,
Entrepreneurship

© 2024 Cristina-Andreea Nicolae, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.

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