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Unveiling the key determinants and consequences of Virtual Reality in the immersion experience Cover

Unveiling the key determinants and consequences of Virtual Reality in the immersion experience

Management & Marketing
Volume 19 (2024): Issue 2 (June 2024)
By: Hui Guo,  Asif Khan,  Chih-Wei Hsu and  Shih-Chih Chen  
Open Access
|Jul 2024

Authors

Hui Guo

david.guohui@northcm.ac.th

Innovation College, North-Chiang Mai University, Thailand

Asif Khan

khan_asif04@yahoo.com

College of Business, Southern Taiwan University of Science and Technology, Tainan, Taiwan

Chih-Wei Hsu

andy3161195@gmail.com

Department of Information Management, National Kaohsiung University of Science and Technology, Taiwan

Shih-Chih Chen

scchen@nkust.edu.tw

Department of Information Management, National Kaohsiung University of Science and Technology, Taiwan
DOI: https://doi.org/10.2478/mmcks-2024-0011 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 233 - 255
Published on: Jul 13, 2024
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Interaction,
Vividness,
Embodiment,
Media Novelty,
Immersion,
Perceived Usefulness,
Satisfaction
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2024 Hui Guo, Asif Khan, Chih-Wei Hsu, Shih-Chih Chen, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.

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