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Assessing the influence of inspirational value on experience quality and electronic word-of-mouth in non-formal music education settings in Indonesia Cover

Assessing the influence of inspirational value on experience quality and electronic word-of-mouth in non-formal music education settings in Indonesia

Management & Marketing
Volume 19 (2024): Issue 2 (June 2024)
By: Teddy Purnama,  Ferdi Antonio and  Margaretha Pink Berlianto  
Open Access
|Jul 2024

Authors

Teddy Purnama

teddypurnama9979@gmail.com

Pelita Harapan University, Tangerang, Indonesia

Ferdi Antonio

ferdi.antonio@gmail.com

Pelita Harapan University, Tangerang, Indonesia

Margaretha Pink Berlianto

margaretha.berlianto@uph.edu

Pelita Harapan University, Tangerang, Indonesia
DOI: https://doi.org/10.2478/mmcks-2024-0010 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 211 - 232
Published on: Jul 13, 2024
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Positive EWOM,
experience quality,
inspirational value,
non-formal music course,
digital marketing,
consumption value
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2024 Teddy Purnama, Ferdi Antonio, Margaretha Pink Berlianto, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.

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