Resistance to technological innovation and brand equity in the banking sector
Authors
Campo Elías López-Rodríguez
Corporación Universitaria Minuto de Dios - UNIMINUTO, Bogotá, Colombia
Marithza Sandoval-Escobar
Fundación Universitaria Konrad Lorenz, Bogotá, Colombia
José Andrés Sepúlveda Maldonado
Universidad de la Frontera, Temuco, Chile
Language: English
Page range: 93 - 112
Published on: Mar 29, 2024
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
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© 2024 Campo Elías López-Rodríguez, Marithza Sandoval-Escobar, José Andrés Sepúlveda Maldonado, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.