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Positive emotions influencing consumer shopping behavior on e-commerce platforms Cover

Positive emotions influencing consumer shopping behavior on e-commerce platforms

Management & Marketing
Volume 19 (2024): Issue 1 (March 2024)
By: Dam Tri Cuong  
Open Access
|Mar 2024

Authors

Dam Tri Cuong

damtricuong@iuh.edu.vn

Industrial University of Ho Chi Minh City, Ho Chi Minh City, Vietnam
DOI: https://doi.org/10.2478/mmcks-2024-0002 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 15 - 31
Published on: Mar 29, 2024
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
positive emotions,
shopping behavior,
cognitive emotion theory,
sales promotion,
hedonic shopping motivation,
personalization,
shopping intention
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Marketing, sales, customer relations,
Business development, change management, cooperation,
Entrepreneurship

© 2024 Dam Tri Cuong, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.

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