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Determinants of digital wallet adoption and super app: A review and research model Cover

Determinants of digital wallet adoption and super app: A review and research model

Management & Marketing
Volume 18 (2023): Issue 3 (September 2023)
By: Juthatip Sutticherchart and  Sirisuhk Rakthin  
Open Access
|Sep 2023

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DOI: https://doi.org/10.2478/mmcks-2023-0015 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 270 - 289
Published on: Sep 28, 2023
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
digital wallet,
super app,
adoption,
bibliometric review,
status quo bias,
unified theory of acceptance and use of technology
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2023 Juthatip Sutticherchart, Sirisuhk Rakthin, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.

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