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Sales effect of a software product series’ length in Japan Cover

Sales effect of a software product series’ length in Japan

Management & Marketing
Volume 18 (2023): Issue 3 (September 2023)
By: Eunji Seo and  Yuki Inoue  
Open Access
|Sep 2023

Authors

Eunji Seo

eunjiseo@hiroshima-u.ac.jp

Hiroshima University, Hiroshima, Japan

Yuki Inoue

yuki.inoue@hosei.ac.jp

Hosei University, Tokyo, Japan
DOI: https://doi.org/10.2478/mmcks-2023-0014 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 251 - 269
Published on: Sep 28, 2023
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
video game market,
product series,
product brand,
loyalty,
the double-jeopardy theory,
corporate brand
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2023 Eunji Seo, Yuki Inoue, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.

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