Abstract
Despite the increasing interest in modern solutions for energy performance improvement in residential sector, a gap persists between literature development and current implementation practices on domestic heating and cooling through heat pumps technology. Homeowners are encouraged to manage their energy-related issues in a systematic manner to ensure continual improvement of energy efficiency. This paper attempts to explore the drivers and obstacles to the use of heat pumps system for domestic heating, cooling, and hot water production in the residential sector, in order to improve dwellings’ energy performance and reduce the carbon footprint. The study uses a regression model with a sample of 389 participants from Romania and shows that the availability of energy plans, voluntary association in an energy community, and mixed funding exert a positive influence, whereas bureaucracy, poor energy efficiency-related information, and fiscal incentives exert a negative influence on the intention of adopting heat pumps technology by homeowners.