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Market orientation and corporate performance in the health industry Cover

Market orientation and corporate performance in the health industry

Management & Marketing
Volume 17 (2022): Issue 1 (March 2022)
By: Bence Kovács and  Zoltán Szakály  
Open Access
|Apr 2022

Authors

Bence Kovács

kovacs.bence@econ.unideb.hu

Károly Ihrig Doctoral School of Management and Business, Debrecen, Hungary

Zoltán Szakály

University of Debrecen, Institute of Marketing and Commerce, Debrecen, Hungary
DOI: https://doi.org/10.2478/mmcks-2022-0003 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 41 - 60
Published on: Apr 10, 2022
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
market orientation,
MKTOR scale,
corporate performance,
health industry,
SME
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2022 Bence Kovács, Zoltán Szakály, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.

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