Consumer engagement in value co-creation within virtual video game communities

Management & Marketing

Volume 16 (2021): Issue 4 (December 2021)

By:

Fouad El Afi and Smail Ouiddad

Open Access

|Dec 2021

DOI: https://doi.org/10.2478/mmcks-2021-0022 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206

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Language: English

Page range: 370 - 386

Published on: Dec 30, 2021

Published by: Society for Business Excellence

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

Consumer engagement,

Value co-creation,

Virtual communities,

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Entrepreneurship

© 2021 Fouad El Afi, Smail Ouiddad, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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