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Towards an economic recovery after the COVID-19 pandemic: empirical study on electronic commerce adoption of small and medium enterprises in Vietnam Cover

Towards an economic recovery after the COVID-19 pandemic: empirical study on electronic commerce adoption of small and medium enterprises in Vietnam

Management & Marketing
Volume 16 (2021): Issue 1 (March 2021)
By: Thuy Dam Luong Hoang,  Huy Khanh Nguyen and  Ha Thu Nguyen  
Open Access
|Apr 2021

Authors

Thuy Dam Luong Hoang

luongthuyhd@vnu.edu.vn

University of Economics and Business, Vietnam National University, Hanoi

Huy Khanh Nguyen

huynk@vnu.edu.vn

University of Economics and Business, Vietnam National University, Hanoi

Ha Thu Nguyen

hant@vnu.edu.vn

University of Economics and Business, Vietnam National University, Hanoi
DOI: https://doi.org/10.2478/mmcks-2021-0004 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 47 - 68
Published on: Apr 18, 2021
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
E-commerce adoption,
innovation,
TOE framework,
small and medium enterprises,
COVID-19pandemic
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2021 Thuy Dam Luong Hoang, Huy Khanh Nguyen, Ha Thu Nguyen, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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