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An agent-based simulation for a trade-off between frequency and depth in retail price promotion strategy Cover

An agent-based simulation for a trade-off between frequency and depth in retail price promotion strategy

Management & Marketing
Volume 16 (2021): Issue 1 (March 2021)
By: Adji Candra Kurniawan and  Niniet I. Arvitrida  
Open Access
|Apr 2021

Authors

Adji Candra Kurniawan

Department of Logistic Engineering, Universitas Pertamina, Indonesia

Niniet I. Arvitrida

niniet@ie.its.ac.id

Department of Industrial Engineering, Institut Teknologi Sepuluh Nopember (ITS), Surabaya, Indonesia
DOI: https://doi.org/10.2478/mmcks-2021-0001 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 1 - 12
Published on: Apr 18, 2021
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
pricing decision,
price promotion,
agent-based simulation,
retail,
customer behaviour
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2021 Adji Candra Kurniawan, Niniet I. Arvitrida, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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