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Pioneering Strategies in Retail Settings: An Empirical Study of Successful Practices Cover

Pioneering Strategies in Retail Settings: An Empirical Study of Successful Practices

Management & Marketing
Volume 15 (2020): Issue 4 (December 2020)
By:  and    
Open Access
|Dec 2020
Authors

Authors

Marco Savastano

marco.savastano@uniroma1.it

Sapienza University – Management Department, Rome, Italy

Sorin Anagnoste

sorin.anagnoste@fabiz.ase.ro

Bucharest University of Economic Studies, Bucharest, Romania
DOI: https://doi.org/10.2478/mmcks-2020-0037 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 643 - 663
Published on: Dec 31, 2020
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Keywords:
Pioneering,
Retailing,
Retail Services,
In-Store Technology,
Online-Offline Integration,
Omni-channel Management,
Innovation Management,
Technology Management
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business and economics,
Business management,
Marketing, sales, customer relations,
Business and economics,
Business management,
Entrepreneurship,
Business and economics,
Business management,
Business development, change management, cooperation

© 2020 Marco Savastano, Sorin Anagnoste, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 15 (2020): Issue 4 (December 2020)
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