The Employer Branding Creation and HR Marketing in Selected Healthcare Service Providers Cover

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The Employer Branding Creation and HR Marketing in Selected Healthcare Service Providers

Management & Marketing

Volume 15 (2020): Issue 1 (March 2020)

By: Jiří Bejtkovský and Narcis Copca

Open Access

|Mar 2020

Authors

Jiří Bejtkovský

bejtkovsky@utb.cz

Tomas Bata University in Zlín, Faculty of Management and Economics, Department of Management and Marketing, Zlín

Narcis Copca

narciscopca@yahoo.com

Bucharest University of Economic Studies, Bucharest, Romania

DOI: https://doi.org/10.2478/mmcks-2020-0006 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206

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Language: English

Page range: 95 - 108

Published on: Mar 31, 2020

Published by: Society for Business Excellence

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

employer branding creation,

healthcare service providers,

human resource management,

Related subjects:

Business and economics,

Business management,

Management, organization, corporate governance,

Marketing, sales, customer relations,

Business development, change management, cooperation,

Entrepreneurship

© 2020 Jiří Bejtkovský, Narcis Copca, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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