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The role of brand image in consumer-brand relationships: similarities and differences between national and private label brands Cover

The role of brand image in consumer-brand relationships: similarities and differences between national and private label brands

Management & Marketing
Volume 15 (2020): Issue 1 (March 2020)
By: Adi Alić,  Merima Činjarević and  Emir Agić  
Open Access
|Mar 2020
DOI: https://doi.org/10.2478/mmcks-2020-0001 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 1 - 16
Published on: Mar 31, 2020
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Brand image,
Brand loyalty,
Brand commitment,
National brand,
Private label brand
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Marketing, sales, customer relations,
Business development, change management, cooperation,
Entrepreneurship

© 2020 Adi Alić, Merima Činjarević, Emir Agić, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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