Have a personal or library account? Click to login
The halo effect of foreign brands on the misclassification of local brands Cover

The halo effect of foreign brands on the misclassification of local brands

Open Access
|Dec 2019

Authors

Sulhaini Sulhaini

sulhaini@unram.ac.id

Department of Management, The University of Mataram, Indonesia

Baiq Handayani Rinuastuti

hrinuastuti@unram.ac.id

Department of Management, The University of Mataram, Indonesia

Dwi Putra Buana Sakti

dwiputrabs@unram.ac.id

Department of Management, The University of Mataram, Indonesia
DOI: https://doi.org/10.2478/mmcks-2019-0025 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
Language: English
Page range: 357 - 371
Published on: Dec 21, 2019
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2019 Sulhaini Sulhaini, Baiq Handayani Rinuastuti, Dwi Putra Buana Sakti, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.