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Technology acceptance model in e-commerce segment Cover

Technology acceptance model in e-commerce segment

Management & Marketing
Volume 13 (2018): Issue 4 (December 2018)
By: Igor Fedorko,  Radovan Bacik and  Beata Gavurova  
Open Access
|Jan 2019
DOI: https://doi.org/10.2478/mmcks-2018-0034 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 1242 - 1256
Published on: Jan 25, 2019
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
TAM,
consumer behavior,
e-commerce,
user experience
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2019 Igor Fedorko, Radovan Bacik, Beata Gavurova, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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