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Openness to co-creation as a method of reducing the complexity of the environment and dynamizing companies’ competitive advantages Cover

Openness to co-creation as a method of reducing the complexity of the environment and dynamizing companies’ competitive advantages

Management & Marketing
Volume 13 (2018): Issue 2 (June 2018)
By: ,   and    
Open Access
|Jul 2018
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DOI: https://doi.org/10.2478/mmcks-2018-0011 | Journal eISSN: 2069-8887 (formerly 1842-0206) | Journal ISSN: 1842-0206
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Language: English
Page range: 880 - 896
Published on: Jul 4, 2018
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Keywords:
organizational openness,
co-creation,
competitive advantage,
dynamization,
complexity of environment
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2018 Anna Adamik, Michał Nowicki, Katarzyna Szymańska, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 13 (2018): Issue 2 (June 2018)
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