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Examining the moderating effect of shopping value on private-label and loyalty in Indian grocery stores Cover

Examining the moderating effect of shopping value on private-label and loyalty in Indian grocery stores

Open Access
|Mar 2018

Authors

Ishfaq Hussain Bhat

ishfaq8086@gmail.com

University of Hyderabad, Hyderabad, India

Sapna Singh

University of Hyderabad, Hyderabad, India
DOI: https://doi.org/10.2478/mmcks-2018-0003 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
Language: English
Page range: 748 - 760
Published on: Mar 20, 2018
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2018 Ishfaq Hussain Bhat, Sapna Singh, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.