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Examining the moderating effect of shopping value on private-label and loyalty in Indian grocery stores Cover

Examining the moderating effect of shopping value on private-label and loyalty in Indian grocery stores

Management & Marketing
Volume 13 (2018): Issue 1 (March 2018)
By: Ishfaq Hussain Bhat and  Sapna Singh  
Open Access
|Mar 2018
Authors

Authors

Ishfaq Hussain Bhat

ishfaq8086@gmail.com

University of Hyderabad, Hyderabad, India

Sapna Singh

University of Hyderabad, Hyderabad, India
DOI: https://doi.org/10.2478/mmcks-2018-0003 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 748 - 760
Published on: Mar 20, 2018
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Store Loyalty,
Private Label,
Shopping Value,
Utilitarian Value,
Hedonic value
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2018 Ishfaq Hussain Bhat, Sapna Singh, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 13 (2018): Issue 1 (March 2018)
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