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Factors differentiating between concentric and sprinkled multiple-patronage shoppers in Kuwait Cover

Factors differentiating between concentric and sprinkled multiple-patronage shoppers in Kuwait

Management & Marketing
Volume 13 (2018): Issue 1 (March 2018)
By: Abdullah A. Aldousari and  Ismail M. Elsayed  
Open Access
|Mar 2018
Authors

Authors

Abdullah A. Aldousari

aldousari.aa@gmail.com

College of Business Administration, Kuwait University, Kuwait

Ismail M. Elsayed

aboelsebaa_101@yahoo.com

College of Business Administration, Kuwait University, Kuwait
DOI: https://doi.org/10.2478/mmcks-2018-0002 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 730 - 747
Published on: Mar 20, 2018
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
retailing,
patronage,
consumer behavior,
digital marketing,
servicescape,
entrepreneurship
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2018 Abdullah A. Aldousari, Ismail M. Elsayed, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 13 (2018): Issue 1 (March 2018)
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