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Digital Code as an Object Graphic Design for Dissemination and Promotion of Brand Cover

Digital Code as an Object Graphic Design for Dissemination and Promotion of Brand

Art History & Criticism
Volume 19 (2023): Issue 1 (December 2023)
By:
Open Access
|Nov 2023

Authors

Maria Vorobchuk

mariakalytiuk888@gmail.com

Kyiv National University of Technologies and Design, Kyiv, Ukraine

Kalina Pashkevych

ORCID

kalina.pashkevich@gmail.com

Kyiv National University of Technologies and Design, Kyiv, Ukraine
DOI: https://doi.org/10.2478/mik-2023-0010 | Journal eISSN: 1822-4547 | Journal ISSN: 1822-4555
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Language: English
Page range: 130 - 142
Published on: Nov 30, 2023
Published by: Vytautas Magnus University
In partnership with: Paradigm Publishing Services
Publication frequency: 1 times per year
Keywords:
coded information,
graphic design,
brand,
dynamic changes,
QR-code,
AR-code,
digital code,
augmented reality
Related subjects:
Architecture and design,
Architecture,
History,
Arts,
Arts, general,
Museums and collections,
Cultural studies,
Genres and media in cultural studies,
General genre and media studies

© 2023 Maria Vorobchuk, Kalina Pashkevych, published by Vytautas Magnus University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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