Ukrainian Folk Games and Toys: Levels of Integration Into Modern Visual Culture

The study deals with the possibilities of integrating the folk experience of creating Ukrainian games and toys into modern visual culture. An ethno-cultural pattern that synthesizes the artistic image, national form, natural materials, and game principles of interaction into an integral structure based on the analysis of folklore materials and artistic folk products from the territory of Western Polissia in Ukraine has been formed. The result of the study is the classification of Ukrainian folk toys and games of the population of Western Polissia organized as a holistic multifaceted visual and communicative system of interaction between folk games and toys. It has been proved that integration of ethno-cultural patterns into modern visual culture is carried out on three levels: subject, environmental, and socio-cultural. The study presents the theoretical basis for designing a modern visual and communicative environment for life, learning and rest, which is able to attract a child to the deep traditions of national culture in a natural way.

The outlined levels of integration are closely related with modern practices of eco-design, ethno-design, and art-therapy, which act as a strategic basis for the formation of modern visual culture and are aimed at the sustainable development of society.