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Perceived destination image of Poland: an analysis based on Ukrainian and Russian perceptions Cover

Perceived destination image of Poland: an analysis based on Ukrainian and Russian perceptions

Open Access
|Jun 2021

Figures & Tables

Summary comparing the variation of visitor and non-visitor answers

Do you agree with the following statements (data in %)measures
categorystrongly disagreesomewhat disagreeneither agree nor disagreesomewhat agreestrongly agreemeanstandard deviation
S1. Poland is an attractive country in terms of tourism for Russians/Ukrainians
Russians – visitors0.06.845.231.516.43.580.85
Russians – non-visitors3.84.240.732.618.63.580.97
Ukrainians – visitors5.812.631.126.324.23.511.16
Ukrainians – non-visitors9.59.531.034.915.13.371.14
S2. Poland is an attractive country in terms of tourism for tourists from other countries
Russians – visitors0.011.041.130.117.83.550.91
Russians – non-visitors3.011.439.826.319.53.481.03
Ukrainians – visitors0.522.631.135.810.03.320.95
Ukrainians – non-visitors2.423.025.433.315.93.371.08
S3. Poland is a country with modern tourist attractions
Russians – visitors0.023.321.939.715.13.471.01
Russians – non-visitors2.514.037.735.210.63.370.94
Ukrainians – visitors1.111.638.426.322.63.581.00
Ukrainians – non-visitors0.812.738.927.020.63.540.99
S4. Poland offers a high standard of tourist services
Russians – visitors0.08.235.647.98.23.560.76
Russians – non-visitors0.89.347.930.511.43.420.85
Ukrainians – visitors3.27.933.236.818.93.610.99
Ukrainians – non-visitors4.84.831.737.321.43.661.02
S5. Poland offers favourable prices for tourist services
Russians – visitors0.012.341.137.09.63.440.83
Russians – non-visitors5.98.544.130.511.03.320.98
Ukrainians – visitors2.68.937.930.020.53.571.00
Ukrainians – non-visitors4.810.335.726.223.03.521.10
S7. There are beautiful landscapes in Poland
Russians – visitors0.04.113.742.539.74.180.82
Russians – non-visitors0.04.720.829.245.34.150.91
Ukrainians – visitors0.02.118.443.735.84.130.78
Ukrainians – non-visitors0.81.619.038.939.74.150.84
S8. Poland is a country in which it is easy to travel
Russians – visitors0.02.721.947.927.44.000.78
Russians – non-visitors2.15.537.331.823.33.690.96
Ukrainians – visitors0.53.237.932.126.33.810.88
Ukrainians – non-visitors1.64.042.931.020.63.650.91
S9. There is very good tourist infrastructure in Poland
Russians – visitors0.06.837.045.211.03.600.78
Russians – non-visitors1.39.336.939.013.63.540.89
Ukrainians – visitors0.06.328.951.113.73.720.78
Ukrainians – non-visitors0.812.729.444.412.73.560.90
S10. In Poland, it is easy to find information on what to visit and where to go
Russians – visitors0.02.738.447.911.03.670.71
Russians – non-visitors0.05.129.741.523.73.840.84
Ukrainians – visitors2.12.637.933.224.23.750.93
Ukrainians – non-visitors0.83.238.937.319.83.720.85
S11. There are many cultural events in Poland
Russians – visitors0.09.627.445.217.83.710.87
Russians – non-visitors1.36.828.036.427.53.820.96
Ukrainians – visitors0.53.232.646.317.43.770.79
Ukrainians – non-visitors0.06.319.849.224.63.920.84
S12. In Poland I can spend my time any way I like
Russians – visitors0.04.123.347.924.73.930.80
Russians – non-visitors0.03.421.637.337.74.090.84
Ukrainians – visitors0.03.222.655.818.43.890.73
Ukrainians – non-visitors1.63.223.849.222.23.870.85
S13. Poland is a country where you can travel safely
Russians – visitors0.012.326.042.519.23.680.93
Russians – non-visitors1.79.729.738.620.33.660.97
Ukrainians – visitors0.03.725.358.412.63.800.70
Ukrainians – non-visitors0.00.827.057.115.13.730.92
S14. There are many important European cultural locations in Poland
Russians – visitors0.02.715.153.428.84.080.74
Russians – non-visitors0.84.727.540.726.33.870.89
Ukrainians – visitors0.58.432.633.724.73.740.95
Ukrainians – non-visitors0.06.339.728.625.43.870.66
S15. Time spent in Poland is more interesting than in many other popular places abroad
Russians – visitors0.034.227.420.517.83.221.11
Russians – non-visitors11.422.033.125.87.62.961.11
Ukrainians – visitors6.821.144.215.812.13.051.06
Ukrainians – non-visitors4.019.843.719.812.73.171.02
S16. Poland is one of the countries that I would like to get to know better
Russians – visitors4.115.115.123.342.53.851.24
Russians – non-visitors8.54.212.722.951.74.051.26
Ukrainians – visitors2.612.628.436.819.53.581.02
Ukrainians – non-visitors4.87.923.032.531.73.791.12

The results of verification of null hypotheses in relation to Russian and Ukrainian visitors and non-visitors

statementsRussians – visitorsRussians – non-visitorsUkrainians – visitorsUkrainians – non-visitors
level of significance – 0.05; H0: m = 3
cv = 2.00cv = 1.96cv =1.96cv = 1.98
empirical value of Student's t-test
S15.759.186.013.59
S25.097.144.653.88
S33.896.077.996.15
S46.247.678.477.24
S54.465.067.845.34
S712.1619.3719.9315.38
S810.8510.9212.558.06
S96.589.3512.796.93
S108.0415.3111.139.59
S116.9213.1513.4212.37
S129.8219.9316.9611.55
S136.2810.4815.7714.68
S1412.4014.9810.758.95
S151.68−0.530.681.92
S165.8012.767.797.86

Socio-demographic characteristics of the respondents

FeatureRussiansUkrainians
number of respondentspercentagenumber of respondentspercentage
Gender
Women17456.317254.4
Men13543.714445.6
Age
Up to 18 years4012.96119.3
19–40 years17356.017655.7
41–65 years6621.44113.0
Over 65 years309.73812.0
Place of residence
Village4012.98727.5
City17055.016251.3
Capital city of the region9932.16721.2
Previously visited Poland
Yes7323.619060.1
No23676.412639.1

Cronbach's correlation coefficients and values after omitting a given statement for surveys completed by Russians and Ukrainians

StatementRussiaUkraine
Correlation coefficient*Cronbach's alpha index**Correlation coefficient*Cronbach's alpha index**
S1Poland is an attractive country in terms of tourism for Russians/Ukrainians0.5160.8740.2890.633
S2Poland is an attractive country in terms of tourism for tourists from other countries0.5460.8730.3410.625
S3Poland is a country with modern tourist attractions0.6110.8700.3700.621
S4Poland offers a high standard of tourist services0.6080.8710.2800.634
S5Poland offers favourable prices for tourist services0.6050.8710.2370.640
S6Poland is a country whose tourist attractions require more advertising0.2090.8880.0380.669
S7There are beautiful landscapes in Poland0.5280.8740.1710.647
S8Poland is a country in which it is easy to travel0.5910.8710.2880.633
S9There is very good tourist infrastructure in Poland0.5790.8720.2600.637
S10In Poland, it is easy to find information on what to visit and where to go0.4700.8760.2500.638
S11There are many cultural events in Poland0.6350.8690.2510.638
S12In Poland I can spend my time any way I like0.5060.8750.3880.623
S13Poland is a country where you can travel safely0.5420.8730.2700.637
S14There are many important European cultural locations in Poland0.5620.8730.2440.639
S15Time spent in Poland is more interesting than in many other popular places abroad0.5580.8730.2100.645
S16Poland is one of the countries that I would like to get to know better0.4710.8780.3190.628

Results of the null hypotheses verification in reference to Russians and Ukrainians

StatementRussiansUkrainians
level of significance − 0.05; m = 3, cv = 1.96
Empirical value of t-test
S110.856.93
S28.716.06
S37.2610.10
S49.7011.16
S56.469.42
S722.9225.17
S814.3814.77
S911.3714.02
S1017.2014.68
S1114.9418.19
S1222.0420.29
S1312.2821.46
S1418.8214.00
S150.361.72
S1614.0511.02

Summary comparing the variation of Russian and Ukrainian answers

Do you agree with the following statements (data in %)measures
categorystrongly disagreesomewhat disagreeneither agree nor disagreesomewhat agreestrongly agreemeanstandard deviation
S1. Poland is an attractive country in terms of tourism for Russians/Ukrainians
Russians2.94.941.732.418.13.580.94
Ukrainians7.311.431.029.720.63.451.15
S2. Poland is an attractive country in terms of tourism for tourists from other countries
Russians2.311.340.127.219.13.501.00
Ukrainians1.322.828.834.812.33.341.00
S3. Poland is a country with modern tourist attractions
Russians1.916.234.036.211.73.390.96
Ukrainians0.912.038.626.621.83.560.99
S4. Poland offers a high standard of tourist services
Russians0.69.145.034.610.73.460.83
Ukrainians3.86.632.637.019.93.631.00
S5. Poland offers favourable prices for tourist services
Russians4.59.443.432.010.73.350.95
Ukrainians3.59.537.028.521.53.551.04
S7. There are beautiful landscapes in Poland
Russians0.04.519.132.444.04.160.89
Ukrainians0.31.918.741.837.34.140.80
S8. Poland is a country in which it is easy to travel
Russians1.64.933.735.624.33.760.93
Ukrainians0.93.539.931.624.13.740.89
S9. There is very good tourist infrastructure in Poland
Russians1.08.736.940.512.93.560.86
Ukrainians0.38.929.148.413.33.660.83
S10. In Poland, it is easy to find information on what to visit and where to go
Russians0.04.531.743.020.73.800.82
Ukrainians1.62.838.334.822.53.740.89
S11. There are many cultural events in Poland
Russians1.07.427.838.525.23.800.94
Ukrainians0.34.427.547.520.33.830.81
S12. In Poland I can spend my time any way I like
Russians0.03.622.039.834.64.060.84
Ukrainians0.63.223.153.219.93.890.78
S13. Poland is a country where you can travel safely
Russians1.310.428.839.520.13.670.95
Ukrainians0.02.525.957.913.63.830.68
S14. There are many important European cultural locations in Poland
Russians0.64.224.643.726.93.920.86
Ukrainians0.37.635.431.625.03.730.93
S15. Time spent in Poland is more interesting than in many other popular places abroad
Russians8.724.931.724.610.03.021.12
Ukrainians5.720.644.017.412.33.101.05
S16. Poland is one of the countries that I would like to get to know better
Russians7.46.813.323.049.54.001.25
Ukrainians3.510.826.335.124.43.661.07
DOI: https://doi.org/10.2478/mgrsd-2020-0052 | Journal eISSN: 2084-6118 | Journal ISSN: 0867-6046
Language: English
Page range: 169 - 180
Submitted on: Sep 3, 2020
Accepted on: Feb 15, 2021
Published on: Jun 26, 2021
Published by: Faculty of Geography and Regional Studies, University of Warsaw
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2021 Wioletta Kamińska, Mirosław Mularczyk, Magdalena Chrapek, Lidiya Dubis, Marta Malska, Evgeny Nesterov, published by Faculty of Geography and Regional Studies, University of Warsaw
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.