Figure 1

Figure 2

Figure 3

Figure 4

Percentage structure of answers to the question about the first association with Szczecin_
| Proper name | Associations | % |
|---|---|---|
| buildings | Szczecin Terrace, NATO’s corps barracks, home, boulevards, Galaxy shopping centre, school, Castle Route, Ducal Castle | 25 |
| maritime character of the city | Oder River, harbour, sea, ships, shipyard, water, sea wolves, regattas | 17 |
| regional products | Pogoń Football Club, patties, Bosman Brewery, paprykarz szczeciński (canned fish spread) | 14 |
| city aesthetics | ugly, dirty, not very modern, dull, green | 9 |
| climate | cold, cloudy, rainy, windy | 4 |
| location | proximity to Germany, large, small | 5 |
| other | slogans like: Lecim na Szczecin! [Let’s fly to Szczecin!], the city of Orion | 28 |