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Regional brands produced beyond the region: An analysis of beer brands from recently closed breweries in Europe Cover

Regional brands produced beyond the region: An analysis of beer brands from recently closed breweries in Europe

Moravian Geographical Reports
Volume 29 (2021): Issue 3 (September 2021)
By: Jiří Hasman,  David Hána and  Kryštof Materna  
Open Access
|Oct 2021
DOI: https://doi.org/10.2478/mgr-2021-0013 | Journal eISSN: 2199-6202 | Journal ISSN: 1210-8812
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Language: English
Page range: 168 - 183
Submitted on: Dec 5, 2020
Accepted on: May 10, 2021
Published on: Oct 8, 2021
Published by: Czech Academy of Sciences, Institute of Geonics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
acquisitions,
brewing industry,
globalisation,
regional branding,
spatial identity,
Europe
Related subjects:
Business and economics,
Business management,
Industries,
Environmental management,
Geosciences,
Geography

© 2021 Jiří Hasman, David Hána, Kryštof Materna, published by Czech Academy of Sciences, Institute of Geonics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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