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The Impact of Consumer Green Behaviour on Green Loyalty Among Retail Formats: A Romanian Case Study Cover

The Impact of Consumer Green Behaviour on Green Loyalty Among Retail Formats: A Romanian Case Study

Open Access
|Oct 2018

Authors

Dan-Cristian Dabija

cristian.dabija@econ.ubbcluj.ro

Department of Marketing, Faculty of Economics and Business Administration, Babeş -Bolyai University, Cluj-Napoca, Romania

Brînduşa Mariana Bejan

Department of Marketing, Faculty of Economics and Business Administration, Babeş -Bolyai University, Cluj-Napoca, Romania

David B. Grant

Hull University Business School, UK and Hanken School of Economics,, Helsinki, Finland
DOI: https://doi.org/10.2478/mgr-2018-0014 | Journal eISSN: 2199-6202 | Journal ISSN: 1210-8812
Language: English
Page range: 173 - 185
Submitted on: Sep 17, 2017
Accepted on: Jul 25, 2018
Published on: Oct 17, 2018
Published by: Czech Academy of Sciences, Institute of Geonics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2018 Dan-Cristian Dabija, Brînduşa Mariana Bejan, David B. Grant, published by Czech Academy of Sciences, Institute of Geonics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.