The Impact of Consumer Green Behaviour on Green Loyalty Among Retail Formats: A Romanian Case Study
Authors
Dan-Cristian Dabija
cristian.dabija@econ.ubbcluj.ro
Department of Marketing, Faculty of Economics and Business Administration, Babeş -Bolyai University, Cluj-Napoca, Romania
Brînduşa Mariana Bejan
Department of Marketing, Faculty of Economics and Business Administration, Babeş -Bolyai University, Cluj-Napoca, Romania
David B. Grant
Hull University Business School, UK and Hanken School of Economics,, Helsinki, Finland
Language: English
Page range: 173 - 185
Submitted on: Sep 17, 2017
Accepted on: Jul 25, 2018
Published on: Oct 17, 2018
Published by: Czech Academy of Sciences, Institute of Geonics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
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© 2018 Dan-Cristian Dabija, Brînduşa Mariana Bejan, David B. Grant, published by Czech Academy of Sciences, Institute of Geonics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.