Authors
Dan-Cristian Dabija
cristian.dabija@econ.ubbcluj.ro
Department of Marketing, Faculty of Economics and Business Administration, Babeş -Bolyai University, Cluj-Napoca, Romania
Brînduşa Mariana Bejan
Department of Marketing, Faculty of Economics and Business Administration, Babeş -Bolyai University, Cluj-Napoca, Romania
David B. Grant
Hull University Business School, UK and Hanken School of Economics,, Helsinki, Finland
