The Footfall of Shopping Centres in Olomouc (Czech Republic): an Application of the Gravity Model

Abstract
The issue of the footfall of large retail facilities in the city of Olomouc is treated in this article from the perspective of spatial interaction modelling. A production-constrained gravity model is applied to reveal spatial patterns of shopping travel intensities in the city. Three problems are addressed: the existing pattern and intensities of flows to the shopping centres; the prediction of possible future changes in these patterns and intensities; and inferences about hypothetical sizes of shopping centres according to some defined conditions.
© 2013 Pavel Klapka, Martin Erlebach, Ondřej Král, Michal Lehnert, Tomáš Mička, published by Czech Academy of Sciences, Institute of Geonics
This work is licensed under the Creative Commons License.