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Transformation of Marketing Macro-Economic Environment of Tourism with Emphasis on Changes in Mobility During COVID-19 Pandemic Cover

Transformation of Marketing Macro-Economic Environment of Tourism with Emphasis on Changes in Mobility During COVID-19 Pandemic

LOGI – Scientific Journal on Transport and Logistics
Volume 13 (2022): Issue 1 (January 2022)
By: Jana Černá,  Pavla Lejsková,  Lenka Ližbetinová and  Jana Galera Matúšová  
Open Access
|Nov 2022

Authors

Jana Černá

jana.cerna@ucm.sk

University of Ss. Cyril and Methodius in Trnava, Institute of Management, Trnava, Slovakia

Pavla Lejsková

pavla.lejskova@upce.cz

University of Pardubice, Faculty of Transport Engineering, Department of Transport Management, Marketing and Logistics, Czech Republic

Lenka Ližbetinová

lizbetinova@mail.vstecb.cz

Institute of Technology and Business in České Budějovice. Faculty of Technology, Department of Transport and Logistics, České Budějovice, Czech Republic

Jana Galera Matúšová

jana.galera.matusova@ucm.sk

University of Ss Cyril and Methodius in Trnava, Department of Mass Media Communication, Trnava, Slovakia
DOI: https://doi.org/10.2478/logi-2022-0017 | Journal eISSN: 2336-3037
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Language: English
Page range: 186 - 197
Submitted on: Apr 4, 2022
Accepted on: Aug 17, 2022
Published on: Nov 17, 2022
Published by: Institute of Technology and Business in České Budějovice
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
PESTLE,
COVID-19,
changes in mobility,
tourism,
macroeconomic environment
Related subjects:
Business and economics,
Business management,
Industries,
Transportation, logistics, air traffic, shipping

© 2022 Jana Černá, Pavla Lejsková, Lenka Ližbetinová, Jana Galera Matúšová, published by Institute of Technology and Business in České Budějovice
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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