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The Brand Effect: A Case Study in Taiwan Second-Hand Smartphone Market Cover

The Brand Effect: A Case Study in Taiwan Second-Hand Smartphone Market

Journal of Social and Economic Statistics
Volume 10 (2021): Issue 1-2 (December 2021)
By:   
Open Access
|Dec 2021
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DOI: https://doi.org/10.2478/jses-2021-0003 | Journal eISSN: 2285-388X
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Language: English
Page range: 30 - 42
Published on: Dec 2, 2021
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Smartphone,
Brand Value,
Recovery Value,
Consumer Purchase Intention
Related subjects:
Business and economics,
Business management,
Business management, other,
Mathematics and statistics for economists,
Statistics,
Econometrics

© 2021 Guan-Yuan Wang, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 10 (2021): Issue 1-2 (December 2021)
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