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Data Treatment, Consumer Profiling, and Privacy: Toward a Unified Conceptual Framework Cover

Data Treatment, Consumer Profiling, and Privacy: Toward a Unified Conceptual Framework

Journal of Intercultural Management
Volume 18 (2026): Issue 2 (June 2026)
By: ,   and    
Open Access
|Sep 2026
Authors

Authors

Nasser Bouchareb

Nacir007@yahoo.fr

Ferhat Abbas University Setif 1, Algeria

Ismail Morad

morad.ismail@univ-temouchent.edu.dz

University of Ain Temouchent, Algeria

Yacine Herizi

Yacine.herizi@univ-bba.dz

University Mohamed El Bachir El Ibrahimi of Bordj Bou Arreridj, Algeria
DOI: https://doi.org/10.2478/joim-2026-0007 | Journal eISSN: 2543-831X (formerly 2080-0150) | Journal ISSN: 2080-0150
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Language: English
Page range: 66 - 90
Published on: Sep 9, 2026
Published by: SAN University
In partnership with: Paradigm Publishing Services
Keywords:
data treatment,
consumer profiling,
AI governance,
privacy harms,
contextual integrity,
algorithmic decision-making,
digital marketing
JEL:
M31,
L86,
D83
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance

© 2026 Nasser Bouchareb, Ismail Morad, Yacine Herizi, published by SAN University
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 License.

Volume 18 (2026): Issue 2 (June 2026)
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