References
- Adamsen, B. (2016). Demystifying talent management: A critical approach to the realities of talent. Palgrave Macmillan. https://doi.org/10.1057/9781137508676.
- Alvesson, M. (1994). Critical theory and consumer marketing. Scandinavian Journal of Man ‑ agement, 10(3), 291–313. https://doi.org/10.1016/0956-5221(94)90005-1.
- Artmmuseum.pl (2021, December 29). Zuzanna Janin: The Art of Hoax. Art Museum. Retrieved from https://www.artmmuseum.pl/zuzanna-janin-hoax. Access: 29.12.2024.
- Ashforth, B. E., Harrison, S. H., & Corley, K. G. (2008). Identification in organizations: An examination of four fundamental questions. Journal of Management, 34(3), 325–374. https://doi.org/10.1177/0149206308316059.
- Baudrillard, J. (2005). Symulakry i symulacja (Królak, S., Trans.). Wydawnictwo Sic!.
- Brown, A. D. (2015). Identities and identity work in organizations. International Journal of Management Reviews, 17(1), 20–40. https://doi.org/10.1111/ijmr.12035.
- Dwutygodnik (2021, December 29). Stanisław Dróżdż: The Power of Concrete Poetry. Dwu ‑ tygodnik. Retrieved from https://www.dwtg.com/stanisław-dróżdż. Access: 29.12.2024.
- Dholakia, N. (2016). Marketing as mystification. Marketing Theory, 16(3), 401–426. https://doi.org/10.1177/1470593115619971.
- Friedman, V. J., Lipshitz, R., & Popper, M. (2005). The mystification of organizational learning. Journal of Management Inquiry, 14(1), 19–30. https://doi.org/10.1177/1056492604273758.
- Hatch, M. J., & Schultz, M. (2002). The dynamics of organizational identity. Human Relations, 56(8), 989–1018. https://doi.org/10.1177/0018726702055008181.
- Haynes, P. (2010). New development: The demystification of knowledge management for public services. Public Money & Management, 30(2), 131–135. https://doi.org/10.1111/j.1467-9302.2005.00463.x.
- He, H., & Brown, A. D. (2013). Organizational identity and identification: A review of the literature and suggestions for future research. Group & Organization Management, 38(1), 3–35. https://doi.org/10.1177/1059601112473815.
- Keller, K. L. (2013). Strategic brand management: Building, measuring, and managing brand equity (4th ed.). Pearson Education.
- Klusák, V., & Remunda, F. (Directors) (2004). The Czech Dream [Documentary]. Česká Televize.
- Maitlis, S. (2005). The social processes of organizational sensemaking. Academy of Man ‑ agement Review, 48(1), 21–49. http://dx.doi.org/10.5465/AMJ.2005.15993111.
- Mckay, E. S. (1972). The Marketing Mystique. American Management Association.
- MOCAK (2021, December 28). Miedzy: Artist Overview. MOCAK Gallery. Retrieved from https://www.mocak.pl/artist/176/miedzy. Access: 28.12.2024.
- Ohlheiser, A. (2017). How #MeToo really was different, according to data. Washington Post. Retrieved from https://www.washingtonpost.com/news/the-intersect/wp/2018/01/22/how-metoo-really-was-different-according-to-data/. Access: 10.04.2025.
- Oza, P., Patel, N., & Patel, A. (2024, December 4). Deepfake technology: Overview and emerging trends in social media. SSRN. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4981040. Access: 10.04.2025.
- Pearlstein, R. B. (2008). Manager as mystic. Performance Improvement Quarterly, 1(2), 40–49. https://doi.org/10.1111/j.1937-8327.1988.tb00014.x.
- Pillania, R. K. (2009). Demystifying knowledge management. Business Strategy Series, 10(2), 96–99. https://doi.org/10.1108/17515630910942223.
- Przastek, D. (2017). Polityki kulturalne a wolność wypowiedzi artystycznej w Polsce w latach 1989–2015. Dom Wydawniczy Elipsa.
- Przyborowicz, J. (2014). Hashtag and media community in the resistance environment. Zarządzanie Mediami, 2(2), 91–98.
- Siegel, R. (2017). Mc Imperium [Screenplay].
- Tajfel, H., & Turner, J. C. (1986). The social identity theory of intergroup behavior. In: Worchel, S., & Austin, W. G. (Eds.), Psychology of intergroup relations (pp. 7–24). Chicago: Nelson-Hall.
- Triki, M., & Taman, H. (1994). The processes of mystification: An exercise in cognitive stylistics. Journal of Literary Semantics, 23(3), 200–223. https://doi.org/10.1515/jlse.1994.23.3.200.
- Warner, M., & Rowley, C. (2013). Demystifying Chinese management: Introduction. Asia Pacific Business Review, 19(4), 435–443. https://doi.org/10.1080/13602381.2013.832919.
- Watson, T. J. (2004). Managers, managism, and the tower of babble: Making sense of managerial pseudojargon. International Journal of the Sociology of Language, 2004(166), 67–82. https://doi.org/10.1515/ijsl.2004.015.
- Whetten, D. A., & Mackey, A. (2002). A social actor conception of organizational identity and its implications for the study of organizational reputation. Business and Society, 41(2), 228–261. https://doi.org/10.1177/0007650302238775.
- Woodward, G. C. (1975). Mystifications in the rhetoric of cultural dominance and colonial control. Central States Speech Journal, 26(4), 298–303. https://doi.org/10.1080/10510977509367856.
- Young, M. J., Morris, M. W., & Scherwin, V. M. (2011). Managerial Mystique. Journal of Management, 39(4), 1044–1061. https://doi.org/0.1177/0149206311406284.