Familiness in Building the Brand Image of Family Businesses through Social Media
Authors
Łukasz Sułkowski
Department of Management and Social Communication, Institute of Public Affairs Jagiellonian University, Poland
Language: English
Page range: 105 - 146
Published on: Mar 29, 2024
Published by: SAN University
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
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© 2024 Grzegorz Ignatowski, Bartłomiej Stopczyński, Łukasz Sułkowski, published by SAN University
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 License.