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Changing the Attitude of Pakistani Females toward Mobile Phones’ Perceived Innovation

Journal of Intercultural Management
Volume 15 (2023): Issue 4 (December 2023)
By:
Open Access
|Mar 2024
DOI: https://doi.org/10.2478/joim-2023-0017 | Journal eISSN: 2543-831X | Journal ISSN: 2080-0150
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Language: English
Page range: 39 - 65
Published on: Mar 29, 2024
Published by: SAN University
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
perceived innovation,
perceived quality,
purchase intention,
female attitude
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business management, other

© 2024 Tayyba Fatima, Muhammad Kamran, Tahir Mumtaz Awan, Michał Szostak, Mudassira Sarfraz, published by SAN University
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 License.

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