Can a Vlogger Help to Build Brand Awareness? The Impact of Vloggers on Customers’ Attitude towards Brand Advertisement and Purchase Intention
By: Joanna Krywalski Santiago and Xiaolin Su
Download Article
Download the full article as a PDF file.
DOI: https://doi.org/10.2478/joim-2023-0001 | Journal eISSN: 2543-831X (formerly 2080-0150) | Journal ISSN: 2080-0150
Language: English
Page range: 4 - 40
Submitted on: Mar 16, 2023
Accepted on: Jun 14, 2023
Published on: Jul 22, 2023
Published by: SAN University
In partnership with: Paradigm Publishing Services
Related subjects:
© 2023 Joanna Krywalski Santiago, Xiaolin Su, published by SAN University
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 License.