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YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour Cover

YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour

Journal of Intercultural Management
Volume 12 (2020): Issue 3 (September 2020)
By: Maria Rybaczewska,  Betty Jebet Chesire and  Leigh Sparks  
Open Access
|Oct 2020

Authors

Maria Rybaczewska

maria.rybaczewska@stir.ac.uk

University of Stirling Stirling, Scotland

Betty Jebet Chesire

bettyjebet@gmail.com

University of Stirling Stirling, Scotland

Leigh Sparks

leigh.sparks@stir.ac.uk

University of Stirling Stirling, Scotland
DOI: https://doi.org/10.2478/joim-2020-0047 | Journal eISSN: 2543-831X | Journal ISSN: 2080-0150
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Language: English
Page range: 117 - 140
Published on: Oct 14, 2020
Published by: SAN University
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
YouTube vloggers,
vlog,
brand,
consumer behaviour,
purchase behaviour
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business management, other

© 2020 Maria Rybaczewska, Betty Jebet Chesire, Leigh Sparks, published by SAN University
This work is licensed under the Creative Commons Attribution 4.0 License.

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