YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour
Authors
DOI: https://doi.org/10.2478/joim-2020-0047 | Journal eISSN: 2543-831X (formerly 2080-0150) | Journal ISSN: 2080-0150
Language: English
Page range: 117 - 140
Published on: Oct 14, 2020
Published by: SAN University
In partnership with: Paradigm Publishing Services
Keywords:
Related subjects:
© 2020 Maria Rybaczewska, Betty Jebet Chesire, Leigh Sparks, published by SAN University
This work is licensed under the Creative Commons Attribution 4.0 License.