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The Study of Nostalgia-Oriented Strategy Aimed at Millennials on The Example of The Lego Group Cover

The Study of Nostalgia-Oriented Strategy Aimed at Millennials on The Example of The Lego Group

Journal of Intercultural Management
Volume 12 (2020): Issue 2 (June 2020)
By: Kamil Lubiński  
Open Access
|Jun 2020

Authors

Kamil Lubiński

kamil.lubinski@dokt.p.lodz.pl

Faculty of Management and Production Engineering, Lodz University of Technology, Lodz, Poland
DOI: https://doi.org/10.2478/joim-2020-0039 | Journal eISSN: 2543-831X | Journal ISSN: 2080-0150
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Language: English
Page range: 82 - 105
Published on: Jun 25, 2020
Published by: SAN University
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
LEGO,
Nostalgia,
Brand Management,
Toys,
Millennials
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business management, other

© 2020 Kamil Lubiński, published by SAN University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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