The Study of Nostalgia-Oriented Strategy Aimed at Millennials on The Example of The Lego Group
By: Kamil Lubiński
Authors
Faculty of Management and Production Engineering, Lodz University of Technology, Lodz, Poland
DOI: https://doi.org/10.2478/joim-2020-0039 | Journal eISSN: 2543-831X (formerly 2080-0150) | Journal ISSN: 2080-0150
Language: English
Page range: 82 - 105
Published on: Jun 25, 2020
Published by: SAN University
In partnership with: Paradigm Publishing Services
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© 2020 Kamil Lubiński, published by SAN University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.