Have a personal or library account? Click to login
Developing a City Brand Cover

Developing a City Brand

Journal of Intercultural Management
Volume 11 (2019): Issue 4 (December 2019)
By: Irena Alperytė and  Margarita Išoraitė  
Open Access
|Jan 2020

Authors

Irena Alperytė

i.alperyte@vvf.viko.lt

Vilnius University of Applied Sciences, Vilnius, Lithuania

Margarita Išoraitė

m.isoraite@vvf.viko.lt

Vilnius University of Applied Sciences, Vilnius, Lithuania
DOI: https://doi.org/10.2478/joim-2019-0022 | Journal eISSN: 2543-831X | Journal ISSN: 2080-0150
Journal RSS Feed
Language: English
Page range: 1 - 27
Published on: Jan 28, 2020
Published by: SAN University
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
city brand,
city development,
brand identity,
design,
logics,
urban marketing
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business management, other

© 2020 Irena Alperytė, Margarita Išoraitė, published by SAN University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 11 (2019): Issue 4 (December 2019)Next article