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Are Millennials a Global Cohort? Evidence from the Luxury Goods Sector Cover

Are Millennials a Global Cohort? Evidence from the Luxury Goods Sector

Journal of Intercultural Management
Volume 10 (2018): Issue 2 (June 2018)
By: Beata Stępień,  Ana Pinto Lima and  Michael Hinner  
Open Access
|Oct 2018

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DOI: https://doi.org/10.2478/joim-2018-0012 | Journal eISSN: 2543-831X | Journal ISSN: 2080-0150
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Language: English
Page range: 139 - 158
Published on: Oct 29, 2018
Published by: SAN University
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Consumer value perception,
luxury goods,
Generation Y,
Generation X,
Millennials,
hedonic value,
social value
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business management, other

© 2018 Beata Stępień, Ana Pinto Lima, Michael Hinner, published by SAN University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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