References
- Abdulameer, S. S., & Ibrahim, Y. M. (2025). Leveraging Industry 4.0 technologies, AI-based supply chain analytics and circular economy practices for net-zero and sustainable supply chain performance: a moderated mediation model. Supply Chain Management: An International Journal.
- Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological bulletin, 103(3), 411.
- Association, W. M. (2013). World Medical Association Declaration of Helsinki: ethical principles for medical research involving human subjects. Jama, 310(20), 2191-2194.
- Aydin, H. (2021). Market orientation and product innovation: the mediating role of technological capability. European Journal of Innovation Management, 24(4), 1233-1267.
- Bafana, S., Mutsvangwa, S., & Chari, F. (2024). Information communication technology and supply chain efficiency in manufacturing SMES in Bulawayo Province in Zimbabwe. Logistics, Supply Chain, Sustainability and Global Challenges, 15(2), 57-74.
- Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of management, 17(1), 99-120.
- Bharadwaj, A. S. (2000). A resource-based perspective on information technology capability and firm performance: an empirical investigation. MIS quarterly, 169-196.
- Borazon, E. Q., Huang, Y.-C., & Liu, J.-M. (2022). Green market orientation and organizational performance in Taiwan’s electric and electronic industry: the mediating role of green supply chain management capability. Journal of Business & Industrial Marketing, 37(7), 1475-1496.
- Cosa, M., & Torelli, R. (2024). Digital transformation and flexible performance management: A systematic literature review of the evolution of performance measurement systems. Global Journal of Flexible Systems Management, 25(3), 445-466.
- Devi, Y., Srivastava, A., Koshta, N., & Chaudhuri, A. (2023). The role of operations and supply chains in mitigating social disruptions caused by COVID-19: a stakeholder dynamic capabilities view. The international journal of logistics management, 34(4), 1219-1244.
- Dubey, R., Bryde, D. J., Dwivedi, Y. K., Graham, G., Foropon, C., & Papadopoulos, T. (2023). Dynamic digital capabilities and supply chain resilience: The role of government effectiveness. International Journal of Production Economics, 258, 108790.
- Eisenhardt, K. M. (2000). Paradox, spirals, ambivalence: The new language of change and pluralism. Academy of management review, 25(4), 703-705.
- González-Sánchez, R., Alonso-Munoz, S., & Kocollari, U. (2025). Exploring the supply chain’s transformation to achieve the sustainable development goals in the post-pandemic scenario: a review and a research agenda. The international journal of logistics management, 36(7), 137-177.
- Gunasekaran, A., Subramanian, N., & Ngai, W. T. E. (2019). Quality management in the 21st century enterprises: Research pathway towards Industry 4.0. In (Vol. 207, pp. 125-129): Elsevier.
- Guo, D., & Mantravadi, S. (2025). The role of digital twins in lean supply chain management: review and research directions. International journal of production research, 63(5), 1851-1872.
- Hair, J. F., Astrachan, C. B., Moisescu, O. I., Radomir, L., Sarstedt, M., Vaithilingam, S., & Ringle, C. M. (2021). Executing and interpreting applications of PLS-SEM: Updates for family business researchers. Journal of Family Business Strategy, 12(3), 100392.
- Jaworski, B. J., & Kohli, A. K. (2017). Conducting field-based, discovery-oriented research: Lessons from our market orientation research experience. AMS Review, 7(1), 4-12.
- Jayaram, J., Vickery, S. K., & Droge, C. (2000). The effects of information system infrastructure and process improvements on supply-chain time performance. International Journal of Physical Distribution & Logistics Management, 30(3/4), 314-330.
- Kirca, A. H., Jayachandran, S., & Bearden, W. O. (2005). Market orientation: A meta-analytic review and assessment of its antecedents and impact on performance. Journal of marketing, 69(2), 24-41.
- Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: the construct, research propositions, and managerial implications. Journal of marketing, 54(2), 1-18.
- Lassnig, M., Müller, J. M., Klieber, K., Zeisler, A., & Schirl, M. (2022). A digital readiness check for the evaluation of supply chain aspects and company size for Industry 4.0. Journal of Manufacturing Technology Management, 33(9), 1-18.
- Masa’deh, R. e., Al-Henzab, J., Tarhini, A., & Obeidat, B. Y. (2018). The associations among market orientation, technology orientation, entrepreneurial orientation and organizational performance. Benchmarking: An International Journal, 25(8), 3117-3142.
- Mendonça, J. A., Seelent, J. F. C., Steiner, A. A., & Benitez, G. B. (2025). The dark side of digital transformation on supply chain’s ESG practices. Supply Chain Management: An International Journal.
- Morgan, N. A., Vorhies, D. W., & Mason, C. H. (2009). Market orientation, marketing capabilities, and firm performance. Strategic management journal, 30(8), 909-920.
- Moyo, J., Mutsvangwa, S., & Chari, F. (2025). The Integration of Blockchain Technology and Internet of Things in realising Sustainable Agro food Supply Chains: An insight into small to medium scale Soya Beans farmers in Mashonaland Central Province, Zimbabwe. Logistics, Supply Chain, Sustainability and Global Challenges, 16(1), 57-74.
- Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. Journal of marketing, 54(4), 20-35.
- Peteraf, M. A. (1993). The cornerstones of competitive advantage: a resource-based view. Strategic management journal, 14(3), 179-191.
- Podsakoff, P. M., MacKenzie, S. B., Lee, J.-Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: a critical review of the literature and recommended remedies. Journal of applied psychology, 88(5), 879.
- Rakthin, S., Calantone, R. J., & Wang, J. F. (2016). Managing market intelligence: The comparative role of absorptive capacity and market orientation. Journal of business research, 69(12), 5569-5577.
- Rhee, S.-H., Bae, H., & Choi, Y. (2007). Enhancing the efficiency of supply chain processes through web services. Information systems frontiers, 9(1), 103-118.
- Samadhiya, A., Agrawal, R., Kumar, A., Yadav, S., & Garza-Reyes, J. A. (2025). Can prescriptive analytics empower metaverse for sustainable operations and supply chains? A text mining and introspective analysis. The international journal of logistics management.
- Saytari, M. B., Saab, A. E., Haidar, C. G., Barakat, E. T., Idriss, L. I., Nemer, L. I.,…El Nemar, S. (2025). New Product Development: A Blended Approach of RBV and DCT. In Navigating Business Through Essential Sustainable Strategies (pp. 163-188). IGI Global.
- Schiefer, G. (2002). Environmental control for process improvement and process efficiency in supply chain management–the case of the meat chain. International Journal of Production Economics, 78(2), 197-206.
- Serdinšek, P., Sladič, L., & Obrecht, M. (2022). Measuring sustainability in supply chains: comparative study of 15 top logistic companies operating in Slovenia. Logistics, Supply Chain, Sustainability and Global Challenges, 13(1), 61-71.
- Teece, D. J. (2018). Business models and dynamic capabilities. Long range planning, 51(1), 40-49.
- Tetteh, F. K., Nyamekye, B., Attah, J., Williams, E., Awumah, E. K., & Degbe, F. D. (2025). Understanding when and how supply chain analytics, supply chain strategies, and desorptive capacity matter in enhancing healthcare supply chain performance. The international journal of logistics management.
- Vasiulis Ferreira Rodrigues, N., De Camargo Fiorini, P., Piato, É. L., Lopes de Sousa Jabbour, A. B., & Chiappetta Jabbour, C. J. (2025). Resources and capabilities for logistics 4.0 and sustainable value creation: a study of logistics service providers in an emerging market. The international journal of logistics management, 36(5), 1385-1409.
- Wang, Q., Zhou, H., & Zhao, X. (2024). The role of supply chain diversification in mitigating the negative effects of supply chain disruptions in COVID-19. International Journal of Operations & Production Management, 44(1), 99-132.
- Yu, Y., Zhang, M., & Huo, B. (2021). The impact of relational capital on green supply chain management and financial performance. Production Planning & Control, 32(10), 861-874.
