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Impact of Marketing Research on Business Performance: A Case Study of Firms in Eket Metropolis, Akwa Ibom State Cover

Impact of Marketing Research on Business Performance: A Case Study of Firms in Eket Metropolis, Akwa Ibom State

Journal of Forensic Accounting Profession
Volume 4 (2024): Issue 2 (December 2024)
By: Aniediabasi James Udom  
Open Access
|Jan 2025
DOI: https://doi.org/10.2478/jfap-2024-0009 | Journal eISSN: 2744-1687
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Language: English
Page range: 52 - 66
Submitted on: Jun 18, 2024
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Accepted on: Nov 30, 2024
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Published on: Jan 20, 2025
Published by: University of Sarajevo
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
business performance,
consumer behavior,
market analysis
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Financial reporting, group accounting, accounting and balancing,
Business law

© 2025 Aniediabasi James Udom, published by University of Sarajevo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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