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Brand risk as the neglected phenomenon: an insight into publishing trends Cover

Brand risk as the neglected phenomenon: an insight into publishing trends

By: Alisa Mujkić and  Benina Veledar  
Open Access
|Jul 2023

References

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  10. Keller, K. L. (2013). Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Pearson.
  11. Lintukangas, Katrina; Kähkönen, Anni-Kaisa; Ritala, Paavo (2014). Supply risks as drivers of green supply management adoption. Journal of Cleaner Production.
  12. Smit, P., & Millar, C. (2018). The process of managing brand risks. Journal of Marketing Management, 34(11-12), pp. 994-1020.
  13. Song, Y. Hur, W. M., & Kim, M. (2012). Brand Trust and Affect in the Luxury Brand– Customer Relationship. Social Behavior and Personality: an international journal, 40(2), pp. 331–338.
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Language: English
Page range: 100 - 109
Submitted on: Jun 3, 2023
Accepted on: Jun 23, 2023
Published on: Jul 16, 2023
Published by: University of Sarajevo
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2023 Alisa Mujkić, Benina Veledar, published by University of Sarajevo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.