Abstract
This essay explores how traditional arts impact the lives of older adults, especially those recognized as inheritors of an Intangible Cultural Heritage (ICH). Through the work of elder Bai artist Mrs Zhao Huaizhu, I consider how traditional hand-icrafts and cultural knowledge enhance elder wellbeing and foster intergenerational connections. Mrs Zhao is a master of buzha, a traditional Bai art form where embroidered silk items are filled with wormwood and other aromatic herbs. Recognized as an ICH inheritor, Mrs Zhao invests her silk creations with Bai folklore, local history, and personal narratives. She uses her creations to convey cultural values and impart her individual identity. Engaging in this expressive practice not only gives Mrs Zhao’s life purpose and meaning, but also allows her to contribute to the economic and cultural vitality of her Bai community. This case study underscores the reciprocal relationship between ICH practices and the elders who practice them. Blending folklore methods with gerontological perspectives, the essay makes clear that traditional arts and cultural performances can work to support the quality of life of older adults. While elder artisans may be vital for sustaining traditional knowledge and practices, active participation in these cultural productions also enhance their emotional, psychological, physical, and social wellbeing, which is seldom a consideration in scholarly and governmental conversations about the value of ‘heritage’ conservation efforts.