Abstract
What children count as their favourite things tell us not only about children but also about their social and cultural experiences. This study,* based on the outcomes of a children’s drawing competition organised by the Estonian National Museum and applying a combined framework of visual sociology and participa-tory research, proposes an innovative angle to using the museum’s experimental approach to contemporary collecting of cultural heritage. This large-sample (n=926) content-analytical study of children’s favourite gifts gives a rich ethno-graphic and sociological perspective on children’s life-worlds. On the one hand, the children’s wishes reflected contemporary global trends in technology and commercialisation. On the other hand, the children’s prevailing dream of having a pet shows loneliness shaped by societal changes, including urbanisation and changing family models and time regimes.