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Exploring Determinants of Metaverse E-Commerce Purchase Intention Among Albanian University Students Cover

Exploring Determinants of Metaverse E-Commerce Purchase Intention Among Albanian University Students

Economics and Culture
Volume 23 (2026): Issue 1 (June 2026)
By:  and    
Open Access
|Jul 2026
Authors

Authors

Kreshnik Vukatana

kreshnik.vukatana@unitir.edu.al

University of Tirana, Tirana, Albania

Anxhela Ferhataj

anxhela_ferhataj.feutdr@unitir.edu.al

University of Tirana, Tirana, Albania
DOI: https://doi.org/10.2478/jec-2026-0008 | Journal eISSN: 2256-0173
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Language: English
Page range: 87 - 97
Submitted on: Nov 13, 2025
Accepted on: Jun 4, 2026
Published on: Jul 3, 2026
Published by: EKA University of Applied Sciences
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
metaverse e-commerce,
metaverse knowledge,
perceived value of metaverse e-commerce,
perceived security risk,
metaverse e-commerce purchase intention
Related subjects:
Business and economics,
Business management,
Corporate social responsibility (CSR), compliance management, business ethics,
Entrepreneurship,
Industries,
Cultural management,
Social sciences,
Sociology,
Culture

© 2026 Kreshnik Vukatana, Anxhela Ferhataj, published by EKA University of Applied Sciences
This work is licensed under the Creative Commons Attribution 4.0 License.

Volume 23 (2026): Issue 1 (June 2026)
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