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Incorporating Art Events Into Marketing Activities - Good Practice By European Zoos Cover

Incorporating Art Events Into Marketing Activities - Good Practice By European Zoos

Economics and Culture
Volume 20 (2023): Issue 2 (December 2023)
By: Elina Grantina and  Jelena Budanceva  
Open Access
|Dec 2023

Authors

Elina Grantina

elina.grantina@eka.edu.lv

EKA University of Applied Sciences, Riga, Latvia

Jelena Budanceva

jelena.budanceva@eka.edu.lv

EKA University of Applied Sciences, Riga, Latvia
DOI: https://doi.org/10.2478/jec-2023-0013 | Journal eISSN: 2256-0173
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Language: English
Page range: 12 - 31
Submitted on: Jun 4, 2023
Accepted on: Dec 10, 2023
Published on: Dec 20, 2023
Published by: University College of Economics and Culture
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Art events,
Zoo,
Marketing instruments
Related subjects:
Business and economics,
Business management,
Corporate social responsibility (CSR), compliance management, business ethics,
Entrepreneurship,
Industries,
Cultural management,
Social sciences,
Sociology,
Culture

© 2023 Elina Grantina, Jelena Budanceva, published by University College of Economics and Culture
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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