Have a personal or library account? Click to login
The Quality of Brand Products: Expected Attributes vs. Perceived Reality Cover

The Quality of Brand Products: Expected Attributes vs. Perceived Reality

Economics and Culture
Volume 16 (2019): Issue 1 (June 2019)
By: Pavol Durana,  Jana Kliestikova and  Maria Kovacova  
Open Access
|Jul 2019

Authors

Pavol Durana

pavol.durana@fpedas.uniza.sk

University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics, Zilina

Jana Kliestikova

jana.kliestikova@fpedas.uniza.sk

University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics, Zilina

Maria Kovacova

maria.kovacova@fpedas.uniza.sk

University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics, Zilina
DOI: https://doi.org/10.2478/jec-2019-0011 | Journal eISSN: 2256-0173
Journal RSS Feed
Language: English
Page range: 98 - 107
Published on: Jul 20, 2019
Published by: University College of Economics and Culture
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Brand,
Consumer,
Product,
Quality
Related subjects:
Business and economics,
Business management,
Corporate social responsibility (CSR), compliance management, business ethics,
Entrepreneurship,
Industries,
Cultural management,
Social sciences,
Sociology,
Culture

© 2019 Pavol Durana, Jana Kliestikova, Maria Kovacova, published by University College of Economics and Culture
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Previous articleVolume 16 (2019): Issue 1 (June 2019)Next article