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Linear Model for Brand Portfolio Optimization

Economics and Culture

Volume 16 (2019): Issue 1 (June 2019)

By: Pavol Kral, Katarina Janoskova and Pavol Durana

Open Access

|Jul 2019

Authors

Pavol Kral

pavol.kral@fpedas.uniza.sk

University of Žilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics, Žilina, Slovakia

Katarina Janoskova

katarina.janoskova@fpedas.uniza.sk

University of Žilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics, Žilina, Slovakia

Pavol Durana

pavol.durana@fpedas.uniza.sk

University of Žilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics, Žilina, Slovakia

DOI: https://doi.org/10.2478/jec-2019-0004 | Journal eISSN: 2256-0173

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Language: English

Page range: 32 - 39

Published on: Jul 20, 2019

Published by: University College of Economics and Culture

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Brand strategy,

Brand portfolio,

Related subjects:

Social sciences,

Business and economics,

Business management,

Corporate social responsibility (CSR), compliance management, business ethics,

Entrepreneurship,

Cultural management

© 2019 Pavol Kral, Katarina Janoskova, Pavol Durana, published by University College of Economics and Culture
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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