Have a personal or library account? Click to login
Enterprises Communication in e-Environment: Case Study of Latvia and Kazakhstan Cover

Enterprises Communication in e-Environment: Case Study of Latvia and Kazakhstan

Open Access
|Jul 2018

Abstract

The performed scientific studies show that proper and skilful use of modern technologies can contribute to significant development of companies. Growth of technologies occurs rapidly, and the electronic environment continuously develops and improves along with it. The electronic environment now already offers companies practically all necessary marketing and communication tools for ensuring company development by creating competitive advantages; nevertheless, not all companies can employ the opportunities rendered by the e- environment, in order to increase company competitiveness and productivity. (Ščeulovs, Gaile-Sarkane 2014). The aim of the paper is to study and compare the enterprises communication in e-environment in two countries – Latvia and Kazakhstan. Study material – 130 enterprises of Latvia, 100 enterprises of Kazakhstan; method – survey. The study was conducted within the Erasmus+ project ‘Mobility between programme and partner countries (KA107)’. Using previous researches and scientific studies, as well as survey of enterprises representatives in Latvia and Kazakhstan, in this paper, the authors a) give an overview of the main trends of enterprise communication in e-environment and b) compare the experience of the two countries.

Language: English
Page range: 127 - 132
Published on: Jul 20, 2018
Published by: University College of Economics and Culture
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2018 Vita Stige-Skuskovnika, Inga Milevica, Olga Civzele, Armiyash Nurmagambetova, published by University College of Economics and Culture
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.